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As product manager, actively involved with the product development life cycle from identifying customer needs, creating requirements, instituting prototypes, finalizing design, and launching functionality.


Product Manager, 2006 present
Networkcar, San Diego, CA
  • Assumed responsibility of a product development and launch effort that had been behind schedule. Within 3 month period, turned project around so that the product launched on time. Project required coordination with all departments within the company and external suppliers
  • Oversaw and managed launch of company's first ever Beta Testing Program
  • Responsible for company's Product Roadmap
  • Responsible for translating customer needs and requests into features and products
  • Create detailed product feature specifications for use by Software Development based on information from Product Management, Customer Service, Field Operations, and Sales
  • Lead weekly feature request meetings
  • Involved with company's Customer Advisory Board
  • Continue to serve as company's sole web developer
  • Provide business development support, including contract review, as needed
Technical Product Manager, 2005 2006
Networkcar, San Diego, CA
  • Organized and led weekly Engineering Order Meetings where product enhancement ideas are vetted
  • Wrote feature specifications
  • Organized series of cross-functional / departmental workshops focused on fostering innovation
  • Assisted Product Development Department with their activities
  • Continued web development responsibilities as company's sole front end web developer
Web Designer Team Lead, 2004 2005
Senior Web Designer, 2002 2004
Web Developer, 2000 2002
Networkcar, San Diego, CA
  • As sole front end web developer, responsible for design and UI creation of static and dynamically generated web pages for multiple product offerings consisting of approximately 1000 URLs
  • Designed original Administrative and Fleet Interfaces from scratch including the user interface and front end functionality
  • Redesigned prototype Administrative Interface to optimize internal workflow
  • Analyze web analytics logs to guarantee that users access key functionality quickly and easily for a positive user experience
  • Collaborated with Marketing on several redesigns of the Public Interface to reflect changing business needs
  • Crafted and implemented a strategy to position Networkcar in top positions for competitive keywords on Google and other major search engines
  • Ensure consistency and clear messaging of functionality across multiple interfaces
  • Participated in software conversion and upgrade projects, including a re-write of inherited code to create a modular system for each in maintenance and ongoing development
  • Assisted with writing and brainstorming of business rules used as the specification for software conversion project
  • Assisted with the creating and writing of website test procedures
Web Developer, 2000
Bidland Systems, San Diego, CA
  • As sole web developer, create/modify static and dynamically generated web pages using HTML, CSS and JavaScript
  • Worked closely with UI Director and Graphic Designer in designing new features as well as with the Development Team
  • Participated in planning and implementation of new site redesign and pricing plan implementation with UI Team, Development, Product Management, and QA
  • Proof and edit site content and internal and external communications, including auto-generated e-mails to customers
  • Periodic testing of site to ensure consistency and usability
Webmaster, 2000
Assistant Webmaster, 1999 (now Provide Commerce), San Diego, CA
  • Appointed to team responsible for converting outdated systems and site from Cold Fusion to Active Server Pages (ASP)
  • Researched and prepared detailed functional specification outlining all Marketing, Business Development, and Product Strategy initiatives and how the IT Department supported those functions
  • Managed and coded promotional jump pages that targeted specific market segments to reinforce offline advertising, including radio, newspaper, and television
  • Oversaw and scheduled ongoing site maintenance for company site and intranet
  • Conceived, created and implemented initial prototype of a viral marketing program called "HintHint" prior to "Tell-A-Friend" / "Refer-a-Friend" programs widespread popularity. Several major magazines featured the program resulting in free national publicity.
  • Suggested and maintained "Specials & Promotions" area -- one of the site's most highly trafficked and profitable sections
  • Developed and managed all aspects of the Spanish version of the site, including choosing a Spanish translation company, coordinating with Marketing and Business Development, arranging quality assurance reviews, and handling all HTML/Cold Fusion coding and graphics
  • Assisted Customer Service Department with implementing advanced Kana features, in addition to answering customer phone calls and e-mails during peak holiday periods
  • Researched, wrote content, prepared graphics and Cold Fusion code for 50 page Flower Encyclopedia
  • Created on-line monthly newsletter, including researching and writing all content, and coding pages and preparing graphics
  • Proofed and edited site copy and promotional materials including customer e-mails and banner advertising, to ensure consistency and clear messaging across multiple mediums


  • Massachusetts Institute of Technology (MIT) Sloan School of Management, 2006 TBD
    Cambridge, MA
    Pursuing an Executive Certificate in Strategy and Innovation
  • University of Phoenix, 2002 2003
    San Diego, CA
    MBA with a focus in Technology Management
  • UCSD Extension, 1995 2002
    San Diego, CA
    Computer related coursework includes JAVA, HTML, UNIX, and web marketing. Liberal Arts courses include Russian history and culture, art history and film studies.
  • Monterey Institute of International Studies, 1997
    Monterey, California
    Certificate in Intermediate/Advanced Russian Language
  • Washington University, 1991 1995
    St. Louis, MO
    Bachelor of Arts Degree in Russian
  • Boston University Moscow Internship Program, 1994
    Moscow, Russia
    Coursework in Russian and an Internship at the Moscow office of international law firm Baker & McKenzie ( in Comparative Law.


  • Member, Product Development and Management Association
  • Member, Women in Technology International
  • Member, SD MIT Enterprise Forum

Technology and Software Skills

  • Applications: Microsoft Office, Project, Visio, Adobe PhotoShop, Adobe Illustrator, Macromedia/Adobe HomeSite, Adobe Dreamweaver
  • Programming and Markup Languages: HTML, CSS, JavaScript