Profile

Experience

• Assumed responsibility of a product development and launch effort that had been behind schedule. Within 3 month period, turned project around so that the product launched on time. Project required coordination with all departments within the company and external suppliers
• Oversaw and managed launch of company's first ever Beta Testing Program
• Responsible for company's Product Roadmap
• Responsible for translating customer needs and requests into features and products
• Create detailed product feature specifications for use by Software Development based on information from Product Management, Customer Service, Field Operations, and Sales
• Lead weekly feature request meetings
• Involved with company's Customer Advisory Board
• Continue to serve as company's sole web developer
• Provide business development support, including contract review, as needed

• Organized and led weekly Engineering Order Meetings where product enhancement ideas are vetted
• Wrote feature specifications
• Organized series of cross-functional / departmental workshops focused on fostering innovation
• Assisted Product Development Department with their activities
• Continued web development responsibilities as company's sole front end web developer

• As sole front end web developer, responsible for design and UI creation of static and dynamically generated web pages for multiple product offerings consisting of approximately 1000 URLs
• Designed original Administrative and Fleet Interfaces from scratch including the user interface and front end functionality
• Redesigned prototype Administrative Interface to optimize internal workflow
• Analyze web analytics logs to guarantee that users access key functionality quickly and easily for a positive user experience
• Collaborated with Marketing on several redesigns of the Public Interface to reflect changing business needs
• Crafted and implemented a strategy to position Networkcar in top positions for competitive keywords on Google and other major search engines
• Ensure consistency and clear messaging of functionality across multiple interfaces
• Participated in software conversion and upgrade projects, including a re-write of inherited code to create a modular system for each in maintenance and ongoing development
• Assisted with writing and brainstorming of business rules used as the specification for software conversion project
• Assisted with the creating and writing of website test procedures

• As sole web developer, create/modify static and dynamically generated web pages using HTML, CSS and JavaScript
• Worked closely with UI Director and Graphic Designer in designing new features as well as with the Development Team
• Participated in planning and implementation of new site redesign and pricing plan implementation with UI Team, Development, Product Management, and QA
• Proof and edit site content and internal and external communications, including auto-generated e-mails to customers
• Periodic testing of site to ensure consistency and usability

• Appointed to team responsible for converting outdated systems and site from Cold Fusion to Active Server Pages (ASP)
• Researched and prepared detailed functional specification outlining all Marketing, Business Development, and Product Strategy initiatives and how the IT Department supported those functions
• Managed and coded promotional jump pages that targeted specific market segments to reinforce offline advertising, including radio, newspaper, and television
• Oversaw and scheduled ongoing site maintenance for company site and intranet
• Conceived, created and implemented initial prototype of a viral marketing program called "HintHint" prior to "Tell-A-Friend" / "Refer-a-Friend" programs widespread popularity. Several major magazines featured the program resulting in free national publicity.
• Suggested and maintained "Specials & Promotions" area -- one of the site's most highly trafficked and profitable sections
• Developed and managed all aspects of the Spanish version of the site, including choosing a Spanish translation company, coordinating with Marketing and Business Development, arranging quality assurance reviews, and handling all HTML/Cold Fusion coding and graphics
• Assisted Customer Service Department with implementing advanced Kana features, in addition to answering customer phone calls and e-mails during peak holiday periods
• Researched, wrote content, prepared graphics and Cold Fusion code for 50 page Flower Encyclopedia
• Created on-line monthly newsletter, including researching and writing all content, and coding pages and preparing graphics
• Proofed and edited site copy and promotional materials including customer e-mails and banner advertising, to ensure consistency and clear messaging across multiple mediums

Education

• Massachusetts Institute of Technology (MIT) Sloan School of Management, 2006 – TBD
  Cambridge, MA
  http://mitsloan.mit.edu/execed
  Pursuing an Executive Certificate in Strategy and Innovation
• University of Phoenix, 2002 – 2003
  San Diego, CA
  http://www.phoenix.edu
  MBA with a focus in Technology Management
• UCSD Extension, 1995 – 2002
  San Diego, CA
  http://www.ucsd.edu
  Computer related coursework includes JAVA, HTML, UNIX, and web marketing. Liberal Arts courses include Russian history and culture, art history and film studies.
• Monterey Institute of International Studies, 1997
  Monterey, California
  http://www.miis.edu
  Certificate in Intermediate/Advanced Russian Language
• Washington University, 1991 – 1995
  St. Louis, MO
  http://www.wustl.edu
  Bachelor of Arts Degree in Russian
• Boston University Moscow Internship Program, 1994
  Moscow, Russia
  http://www.bu.edu
  Coursework in Russian and an Internship at the Moscow office of international law firm Baker & McKenzie (http://www.bakerinfo.com) in Comparative Law.

Memberships

• Member, Product Development and Management Association
• Member, Women in Technology International
• Member, SD MIT Enterprise Forum

Technology and Software Skills

• Applications: Microsoft Office, Project, Visio, Adobe PhotoShop, Adobe Illustrator, Macromedia/Adobe HomeSite, Adobe Dreamweaver
• Programming and Markup Languages: HTML, CSS, JavaScript